Apple needs no introduction as a giant in the design and development of smartphones, consumer electronics, computer software, and online services. With a reasonable 13.7% market share, they are number 2 just behind market leaders — Samsung. The launch of IPhone 8 and IPhone X will be pushing them far above their current market share mark.
Even though it’s crawling behind Samsung in market shares, IPhone is arguably the best smart phone in the world having great functionalities as well as amazing guarantees.
As a matter of fact, Apple’s Mac is the dream of a good percentage of software developers. It’s operating system was practically built with developers in mind, and it is more secure that windows.
I have not forgotten that Apple products has this luxury attached to it. It comes with great social prestige and boosts the “swag” of the user. Anyone handling the recently launched Iphone X will be seen as the “biggest guy in town”. Little wonder that the ladies are getting Apple-crazy by the day.
In all these, the question on my table is,
“what is the business sense in using apple products?”
Yes — they are numerous. But for small businesses, are they really numerous?
Small businesses are always making efforts to enter and remain comfortable among other SME’s. There are not as established as big conglomerates who have reasonably consolidated their place in the markets.
As such, I have just two tiny reasons why a small business owner should settle for another brand.
1. Rigid Pricing System
Apple’s $750bn net worth comes largely from their sales of iPhones. After the slash of prices at Apple’s September event, the least iPhone on display was iPhone SE valued at $349 for the 32GB variant and $449 for 128GB.
The flagship iPhone was pegged at $999 and $1149 for 64GB and 256GB variants respectively. The cost of these phones are not just mind boggling, but also ridiculous.
Apple’s rigid pricing system clearly shows that their devices are designed for the elite class who can cough out thousands of dollars daily without stress. Little wonder that they’ve outshone other key players even Samsung which is the leader in Android phones.
A small business owner that chooses to keep in tune with these ridiculously overpriced iPhones, iMac and other apple devices for himself and his team will be sure to run into debt even before he begins.
On the contrary, the most expensive Android phone is the Samsung Galaxy Note 8 valued at $930. The competition in the Android market has given rise to cheaper brands whose devices boasts of great functionalities at prices as low as $129.
The next question on my list is, “why throw away $1000 dollars for an iPhone when you can get an Android that meets your business needs for just $129?”
2. Compatibility Issues
Apple is barely compatible with products from other brands. For instance, to get maximum results from your iPhone or iPod when connected to a laptop, you’ll have to use a Mac running on Apple’s iOS and not a PC.
If you want to run your business using Apple, then you’ve got to stick to Apple. As a matter of fact, opting for Apple means a total overhaul of your mobile devices and laptops for ease of sharing. It’s a bye-bye to windows.
Why make such a decision when your business is just trying to find its feet?
Apple rigidity in sharing is off the hook. Without the use of emails and third party applications like WhatsApp, files cannot be shared between an iPhone and other phones.
You may not see this as a challenge, not until you’ve got the need to share your business catalogue with a client that is on windows or Android platform.
iPhone is synonymous to “no Bluetooth” even though it has Bluetooth. This means that one can connect to Bluetooth enabled accessories but can’t share files with other phones using Bluetooth.
Apple has got great futuristic features, but it comes at a heavy cost. Most of the apps on Apple store are paid apps, unlike Android that’s got tons and tons of free business apps to choose from. Choosing Apple means it’s time for your credit card to get busy.
Except for small businesses whose core business solutions runs only on Apple OS, remaining on Windows PC and Android phones should be the best until the need and the commensurate fund is available to switch over.